ADVERTISING VOCABULARY

Advertising                                   Publicidad

Advertisement / Advert / Ad (abbreviation)            Anuncio

Aim                                               Meta, objetivo

Anonymity                                    Anonimato

Audience                                      Audiencia

Brand                                            Marca

Budget                                          Presupuesto

Buyer                                            Comprador

Celebrity                                       Famoso / a

Consumer                                     Consumidor

Customer research                      Investigación de cliente

Dealer                                           Fabricante

Directory                                      Directorio

Fees                                              Tasas de inscripción

Firm                                              Empresa

Goods                                           Mercancías

Image                                            Imagen

Knowledge                                   Conocimiento

Marketing                                    Marketing

Market research                          Estudio de mercado

Media                                           Prensa, medios de comunicación

Publications                                  Publicaciones

PR - Public Relations                   Relaciones Publicas, RRPP

Sales                                             Ventas

Status symbol                               Símbolo de Status

Sum (money)                                 Suma (de dinero)

Survey                                           Encuesta

Target audience                           Clientela objetivo

Trick                                             Truco

According to                                 Según

On behalf of                                  En nombre de...

To appear                                     Aparecer

To carry out                                  Llevar a cabo

To determine                                Determinar

To emphasise                               Enfatizar

To expect                                     Esperar

To demand                                    Exigir

To deserve                                   Merecer

To get across (idea)                     Exponer una idea

To handle                                      Manejar

To imply                                        Implicar

To manufacture                            Fabricar

To persuade                                 Persuadir

To promote                                   Promocionar (producto)

To rely on                                     Contar con

To refine                                       Refinar

To supplement                             Suplementar

A Job Interview

1.                Good morning Ms Brandies, please have a seat.

2.                Good morning, it's a pleasure to meet you.

1.               Could you tell me who you work for at the moment?

2.                I work for Frank and Banowitz importers.

1.               How long have you worked for them?

2.                I've been working for Frank and Banowitz for the past three years.

1.               And how long have your been working in the accounting department?

2.                I've been in the accounting department for the past six months.

1.               You know this job requires a lot of travel. Have you done much traveling for business?

2.                Yes, the job I had before Frank and Banowitz required me to travel monthly.

1.               And why did you leave that position?

2.                I was offered a more interesting position at Frank and Banowitz.

1.               Have you had any experience in sales?

2.                Yes, I've spent a few years working part-time as an advertising consultant for schools offering summer language courses.

1.               That's interesting. How successful have you been?

2.                The schools I've worked for have all had increased registrations as a result of my collaboration.

1.               Very interesting...

Useful Phrases for Running a Business Meeting

Interrupting

May I have a word?
If I may, I think...
Excuse me for interrupting.
May I come in here?

Giving Opinions

I (really) feel that...
In my opinion...

The way I see things...
If you ask me,... I tend to think that... 

Asking for Opinions

Do you (really) think that...
(name of participant) can we get your input?
How do you feel about...?

Commenting on Other Opinions

I never thought about it that way before.
Good point!
I get youI see what you mean.

Agreeing with Other Opinions

Exactly!
That's (exactly) the way I feel.
I have to agree with (name of participant).

Disagreeing with Other Opinions

Up to a point I agree with you, but...
(I'm afraid) I can't agree

Advising and Suggesting

We should...
Why don't you....
How/What about...
I suggest/recommend that...

Clarifying

Have I made that clear?
Do you see what I'm getting at?
Let me put this another way...
I'd just like to repeat that...

Requesting Information

I'd like you to...
Would you mind... I wonder if you could...

 Asking for Repetition
I didn't catch that. Could you repeat that, please?
I missed that. Could you say it again, please?
Could you run that by me one more time?

Asking for Clarification

I'm afraid I don't quite understand what your are getting at.
Could you explain to me how that is going to work?
I don't see what you mean. Could we have some more details, please?

Asking for Verification

Do you mean that...?
Is it true that...?

Asking for Spelling

Would you mind spelling that for me, please?

Asking for Contributions for Other Participants

What do you think about this proposal?
Would you like to add anything, (name of participant)?
Has anyone else got anything to contribute?
Are there any more comments?

Correcting Information

Sorry, that's not quite right.
I'm afraid you don't understand what I'm saying.
That's not quite what I had in mind.
That's not what I meant.

Keeping the Meeting on Time

Well, that seems to be all the time we have today.
Please be brief.
I'm afraid we've run out of time.
I'm afraid that's outside the scope of this meeting.
Let's get back on track, why don't we?
That's not really why we're here today.
Why don't we return to the main focus of today's meeting.
We'll have to leave that to another time.
We're beginning to lose sight of the main point.
Keep to the point, please.
I think we'd better leave that for another meeting.
Are we ready to make a decision?

MODELO MÁS COMUN DE ENTREVISTAS EN INGLÉS

Tell us ( me)  about yourself

Te piden que hables de ti mismo (de tu carácter, amigos, dónde has vivido,etc).

 

Tell me about your scholastic record.

Se refiere a las notas que obtuviste en el colegio y en la universidad.

What are your strenghts?

Cuáles son tus fortalezas?

What are your weakness

Cuáles son tus defectos?

 Why do you want to work here?

Por qué quieres trabajar aqui?

Tell me about your extra-curricular activities and interests.

Quiere saber qué tipo de actividades te interesaban fuera de clase y si tienes algún hobby o afición.

How would your last boss describe you?

Quiere saber qué opinaba tu jefe anterior sobre tí.

How do you think your co-workers would describe you? 

Como el “mas mejor”! Aquí  va una lista de aptitudes como “team-worker”, easy going” y demás.

Where do you see yourself in 5 years time?

Qué planes tienes para el futuro y dónde crees que estarás en 5 años

How do you work under pressure?

Esta pregunta se refiere a si te las arreglas bien cuando hay mucho trabajo, límites de     tiempo o situaciones de estrés.

What salary are you expecting?

La persona que te entrevista quiere saber el salario mínimo que aceptarías.

How do you feel about working overtime? 

Te están avisando que seguramente algún dí a vayas a tener que quedarte después de hora, cosa a la que por supuesto no le tienes miedo, no?

 

Do you have any questions for me?

Este es un buen momento para aprovechar y sacar algo de info… Por ejemplo…

 What are the next steps? or When I am going to hear again from you?

Todo lo que necesitas saber es como sigue la cosa: te llaman? te mandan un mail? Cuando? De esa manera lo comprometes a darte una respuesta y  te sacas algo de incertidumbre de encima.

Examen hecho por Dr. Phil para saber quién eres!

START TEST:
1. When do you feel your best? 
a. in the morning
b. during the afternoon and early evening
c. late at night

2. You usually walk... 
a. fairly fast, with long steps
b. fairly fast, with little steps
c. less fast head up, looking the world in the face
d. less fast, head down
e. very slowly

3. When talking to people you... 
a. stand with your arms folded
b. have your hands clasped
c. have one or both your hands on your hips
d. touch or push the person to whom you are talking
e. play with your ear, touch your chin, or smooth your hair

4. When relaxing, you sit with. . . 
a. your knees bent with your legs neatly side by side
b. your legs crossed
c. your legs stretched out or straight
d. one leg curled under you

5. When something really amuses you, you react with... 
a. big appreciated laugh
b. a laugh, but not a loud one
c. a quiet chuckle
d. a sheepish smile

6. When you go to a party or social gathering you... 
a. make a loud entrance so everyone notices you
b. make a quiet entrance, looking around for someone you know
c.make the quietest entrance, trying to stay unnoticed

7. You're working hard, concentrating hard, and then you're interrupted. You
a. welcome the break
b. feel extremely irritated
c. vary between these two extremes

8. Which of the following colors do you like most? 
a. Red or orange
b. black
c. yellow or light blue
d. green
e. dark blue or purple
f. white
g. brown or gray

9. When you are in bed at night, in those last few moments before going to sleep you are
a. stretched out on your back
b. stretched out face down on your stomach
c. on your side, slightly curled
d. with your head on one arm
e. with your head under the covers

10. You often dream that you are
a falling
b. fighting or struggling
c. searching for something or somebody
d. flying or floating
e. you usually have dreamless sleep
f. your dreams are always pleasant
POINTS:
1. (a) 2 (b) 4 (c) 6
2. (a) 6 (b) 4 (c) 7 (d) 2 (e) 1
3. (a) 4 (b) 2 (c) 5 (d) 7 (e) 6
4. (a) 4 (b) 6 (c) 2 (d) 1
5. (a) 6 (b) 4 (c) 3 (d) 5 (e) 2
6. (a) 6 (b) 4 (c) 2
7. (a) 6 (b) 2 (c) 4
8. (a) 6 (b) 7 (c) 5 (d) 4 (e) 3 (f) 2 (g) 1
9. (a) 7 (b) 6 (c) 4 (d) 2 (e) 1
10. (a) 4 (b) 2 (c) 3 (d) 5 (e) 6 (f) 1

Now add up the total number of points.

RESULT (RESULTADOS)
OVER 60 POINTS : Others see you as someone they should "handle with care." You're seen as vain, self-centered, and who is extremely dominant. Others may admire you, wishing they could be more like you, but don't always trust you, hesitating to become too deeply involved with you.
51 TO 60 POINTS: Others see you as an exciting, highly volatile, rather impulsive personality; a natural leader, who's quick to make decisions, though not always the right ones. They see you as bold and adventuresome, someone who will try anything once; someone who takes chances and enjoys an adventure. They enjoy being in your company because of the excitement you radiate.

41 TO 50 POINTS: Others see you as fresh, lively, charming, amusing, practical, and always interesting; someone who's constantly in the center of attention, but sufficiently well balanced not to let it go to their head. They also see you as kind, considerate, and understanding; someone who'll always cheer them up and help them out.

31 TO 40 POINTS: Others see you as sensible, cautious, careful & practical. They see you as clever, gifted, or talented, but modest. Not a person who makes friends too quickly or easily, but someone who's extremely loyal to friends you do make and who expect the same loyalty in return. Those who really get to know you realize it takes a lot to shake your trust in your friends, but equally that it takes you a long time to get over if that trust is ever broken.

21 TO 30 POINTS: Your friends see you as painstaking and fussy. They see you as very cautious, extremely careful, a slow and steady plodder. It would really surprise them if you ever did something impulsively or on the spur of the moment, expecting you to examine everything carefully from every angle and then, usually decide against it. They think this reaction is caused partly by your careful nature.

UNDER 21 POINTS: People think you are shy, nervous, and indecisive, someone who needs looking after, who always wants someone else to make the decisions & who doesn't want to get involved with anyone or anything! They see you as a worrier who always sees problems that don't exist. Some people think you're boring. Only those who know you well know that you aren't.
Fuente (psychcentral.com , scribd.com)

Homónimos

Palabras comunes que suenan igual en ingles. Palabras parecidas

A algunos estudiantes les complica este tema. No es  difícil, sólo deben leer cada verbo y aprender como se escriben y memorizarlos.  Se entienden por contexto naturalmente.

Los HOMÓNIMOS se clasifican en Homógrafos y Homófonos.

Los homófonos tienen diferentes significados pero se pronuncian de la misma forma aunque ortográficamente se escriban distinto.

Accept, Except

• accept = significado del verbo aceptar o recibir: He accepted the gift.
• except = es una preposition excepto: All my family went dancing except Alyson.

Affect, Effect

• affect = significado del verbo influenciar: The weather will affect the game.
• effect = resultado o consecuencia (sustantivo): I drank too much beer and it had an effect on my performance.
• effect = efecto ; del verbo causar o lograr: The economy has effected a major change in the country.

Advise, Advice

• advise = verbo que significa recomendar, sugerir, o aconsejar: My father advised me to be careful.
• advice = sustantivo que significa una opinión o una recomendación. Can you give me some advice please?

Conscious, Conscience

• conscious = consciente; significado del adjetivo despierto : The patient remained conscious but was taken to the hospital.
• conscience = conciencia; sustantivo que significa el sentido de ser bueno: Carlos has a good conscience.

Idea, Ideal

• idea = idea ; sustantivo que significa un pensamiento, una creencia, o un concepto llevado a cabo en la mente, o una noción o un concepto general formado por la generalización: William had a brilliant idea.
• ideal = ideal; significado del adjetivo que incorpora un último estándar de la excelencia o de la perfección. Marcos was an ideal husband.

Its, It's

• its = possessive adjective (possessive form of the pronoun it): The bird went into its cage
• it's = contraction for it is or it has (in a verb phrase): It's raining; it's been raining for two weeks. Los pronombres tienen apóstrofes solamente cuando dos palabras se están acortando en una.

Their, There, They're

• Their = possessive pronoun: They lost their money..
• There = that place: My books are over there.
• They're = contraction for they are: They're moving to London next year.

To, Too, Two

• To = preposition, or first part of the infinitive form of a verb: They went to the party to dance.
• Too = very (demasiado), also (tambien): My father is too old. I was hungry, too.
• Two = the number 2: Two thieves came into the store.

We're, Where, Were

• We're = contraction for we are: We're going to wait for you at the airport.
• Where = location: Where is the party?
• Were = a past tense form of the verb be: They were

Your, You're

• Your = possessive pronoun: Your house is very far from here.
• You're = contraction for you are: You're always making jokes.

All ready/already

• all ready: adjetivo expresar el estado de preparación (Estar listo)
• already: un adverbio que expresa tiempo. Significa ya.

At last I was all ready to go, but everyone had already left.

Anyone/any one

• anyone: un pronombre que significa cualquier persona : Anyone who has a ferrari is rich.
• any one: un adjetivo y un sustantivo que significan un artículo específico en un grupo: Any one of those books are handy to learn English.

Note: There are similar distinctions in meaning for everyone and every one

Anyway/any way

• anyway: an adverb meaning in any case or nonetheless: He objected, but she went anyway.
• any way: a paired adjective and noun meaning any particular course, direction, or manner: Any way we chose would lead to danger.

Awhile/a while

• awhile: an adverb meaning for a short time; some readers consider it nonstandard; usually needs no preposition: Won't you stay awhile?
• a while: a paired article and noun meaning a period of time; usually used with for: We talked for a while, and then we said good night.

Maybe/may be

• maybe: an adverb meaning perhaps: Maybe we should wait until the rain stops.
• may be: a form of the verb be: This may be our only chance to win the champion ship.

      

      Buy : (verb) - to purchase.

      By : next to something, by way of something.
      Bye : Short for goodbye.

• Choose : A verb; to make a selection or a choice.
  Chose : past tense of the verb choose.
  Choice : (noun) choosing; selection.
  
  

            Cite : to mention something or to quote somebody.
            Site : the location of an event or object.

      Desert : to leave or abandon (desertar). Tambien significa desierto.
      Dessert : sweet food served after the meal. (Postre)

      Eat : to ingest food
      It : pronoun

      Four : number 4
      For : to indicate the object, aim, or purpose of an action or activity.

      Here : at the place (aqui)
      Hear : to perceive (sound) by the ear (oir).

      Knew : past simple of the verb [to know].
      New : recently created; the opposite of old.

      Know : (verb) to be familiar with someone or something (Saber/Conocer) .
      Now : at the present time or moment.
      No : negative reply, refusal or disagreement.

     
      Off : away, at a distance in space or time (also the opposite of on "The TV is off).
      Of : belonging to (de algo).

      Peace : opposite = war.
      Piece : a part of something (pedazo).

      Then : refers to time or consequence.
      Than : used for comparing

      Wander : to walk aimlessly or without any destination.
      Wonder : (noun) feeling of surprise and admiration. (verb) desire to know.

      Weather : the climate
      Whether : if

      Write : To form letters, words, or symbols on a surface with a pen or pencil.
      Right : morally good, proper. Also opposite of left.